Welcome
Hey, I'm Juhi, the founder of Ruharoma.
At Ruharoma, we believe your everyday rituals are a reflection of who you are: simple, intentional, and deeply personal.
Our mission is to craft pure, plant-based personal care products that feel luxurious, nurture the skin, and honour the beauty and simplicity of nature in every ingredient.
What we believe
At Ruharoma, we believe that caring for your skin should be simple, pure, and deeply nourishing. Our philosophy is rooted in slow living and a return to nature—where skincare becomes a mindful ritual rather than a routine. We craft everyday essentials that are gentle, effective, and made with intention, offering your body the care it truly deserves.
Born in late 2020, Ruharoma is a small, homegrown brand devoted to creating natural, sustainable, and earth-friendly skincare. Every product is thoughtfully formulated using botanicals and plant-based ingredients known for their restorative power. We work with solar-infused oils, cold-pressed oils, plant butters, herbs, earth clays, and pure essential oils, extracting the very best that nature has to offer. Each batch is handmade in small quantities to ensure freshness and superior quality. From infusing oils under the sun to blending botanicals, pouring soaps, and sealing jars—every step is done with care, patience, and intention.
Every bottle, jar, and soap bar is hand-labelled and hand-packaged, reflecting the love and craftsmanship behind our brand. We are committed to low-waste, eco-conscious packaging. Plastic is avoided wherever possible, and we encourage reusing and recycling to reduce environmental impact. Sustainability is not a trend for us—it is at the heart of who we are.
Over the years, we have grown into a trusted space for small-batch artisan skincare and cold process soaps, all made using high-quality, nourishing, and often locally sourced ingredients. Our aim is simple: to elevate your daily skincare ritual with products that are safe for your skin and gentle on the planet.
how it started
Ruharoma began long before it had a name. Since childhood, I’ve been deeply fascinated by plants — their scents, their healing abilities, and the quiet magic hidden in natural ingredients. This curiosity only grew with me. As I became older, I found myself constantly researching the benefits of botanicals and seeking natural alternatives for everyday self-care.
In 2019, when I was on the verge of leaving my job, I felt a strong pull toward creating something meaningful — something rooted in nature, simplicity, and purity. That is where the true story of Ruharoma began. I wasn’t in a hurry. I wanted to learn slowly, understand deeply, and craft products with intention.
During the COVID years, when the world stood still, I quietly immersed myself in research and experimentation. Sourcing ingredients was difficult, but I managed to gather enough to begin hand-crafting small batches. I started with body butters, face oils, natural cold-process soaps, lotion balms, lip balms, foaming cleansers, masks, and sugar scrubs — all made lovingly by hand.
From day one, sustainability and honesty guided every decision. I chose minimal packaging, avoided all synthetic ingredients, and embraced organic, plant-based formulations. I wanted every product to be as pure as nature intended. This is why our soaps and skincare are scented only with pure essential oils and never with artificial fragrance oils.
Ruharoma was born out of passion, patience, and a deep belief in the power of nature. What began as a quiet personal journey has grown into a brand devoted to slow living, mindful beauty, and handcrafted botanical care — made with the soul of plants, for the soul in you.
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